CGU’s great new national television and radio campaign has an engaging, edgy and memorable style, and features a ‘Beat Poet’ called Larry DigMan. Check out the two television ads here:
The campaign is fresh, quirky and fun, and builds on our rap-style advertising of the past two years.
It highlights the quality of CGU’s business insurance, the need for
business interruption cover, and the many benefits you receive by using an insurance adviser for expert insurance advice.
Why you need an insurance adviser
The campaign shows how we – CGU and the insurance adviser – work together to offer expert advice that gets you the right cover.
It illustrates some of the many advantages you gain by using an insurance adviser for professional insurance advice, which, together with their local knowledge and business know-how, makes the case for using an insurance adviser so compelling.
Quite simply, choosing to use an insurance adviser with CGU insurance may be the best insurance choice you ever make!
Why business interruption is a ‘must have’ general insurance cover for all businesses
The interruption to trading following a fire or other insured event can often have more serious financial implications for a business than the actual damage itself.
Business interruption insurance covers the shortfall in gross profit caused by the interruption to a business after it has had an insured loss.
It helps pay ongoing costs and protects profit margins until a business is back on its feet and generating the same amount of gross profit as before the loss.
For more information on business interruption, download CGU’s one-page flyer
here.
About the new advertising campaign
The campaign shows how CGU works in partnership with insurance advisers to deliver expert advice and the right insurance solution for the customer.
The ‘Beat Poet’ is a storyteller in and around incidents at a business and a farm.
We see him out the front of a window factory and farm shed to set the scene and then in the scene as events unfold and are resolved by the insurance adviser and CGU.